The accurate description of the products displayed in an online store is an important element of the content, as it minimizes the risk of purchasing the wrong items, as well as the clarifications from the side of the customer. The description of the products also includes their photos, as they enable the remote customer to have a view of the product they are going to order as they would see it upon visiting a physical store.
However, taking photos of products, editing them and posting them in the online store is a costly process. For this reason, many companies end up to the easy solution of either stealing photos from other online stores, or using "stock pictures", i.e. photos that depict a product similar with what they offer. Therefore, with this practice the displayed product is definitely different from the real one, and in some cases the difference can be so significant that it gives false impressions to the customer.
In our online store we always depict the actual products we offer with a sense of responsibility towards the customer.